Fanatics International Cookie Policy
To manage the cookies used by Fanatics, please visit our cookie management page.
Our website uses cookies, pixels, and other tracking technologies to distinguish you from other users of our website. This helps us and our partners (including, for example, advertising networks and providers of external services like web traffic analysis services) (“we”, “us”) to provide you with a good experience when you browse our website and also allows us to improve our site, including by measuring the site usage, provide personalised shopping experience, and deliver personalised advertising from us and our partners.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. It allows us to recognise your computer upon entering our site, even if you are not logged into the site. When you visit our site, you can surf anonymously and access important information without revealing your identity by changing your browser settings. However, in order to provide better service, provide personalised shopping experience and advertising that is relevant for you, we may use cookies to track your visit. If you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Pixels (also known as pixels tags or clear GIFs) are transparent graphic images placed on a website. We typically use pixels in combination with cookies to measure the actions of our website visitors. For example, we may use pixels to track how many of our users are visiting our website because they clicked on our advertisement on one of our partner’s websites (and whether such visit let to a purchase). This is to allow us to attribute such successful conversion to our advertising partners. We may also use pixels to create a custom audience together with our advertising partners, so we can provide targeted ads on their networks.
For ease of reference, we will call all tracking technologies ‘cookies’ going forward.
There are two main types of cookies
Session Cookies:
- are temporary cookies
- remain in the cookie file of your browser until you leave the site
- allow you to carry information across pages of our site and avoid having to re-enter information
- allow you to access stored information within the registration process
- allow you to apply discounts depending on where and how you entered the site
- cannot be read by a website other than the one that sent the cookie
Persistent cookies:
- remain in the cookie file of your browser for much longer – the length of time will depend on the lifetime of the specific cookie
- allow you to maintain a shopping basket – i.e., if you leave the site and come back later, items saved in your basket will still be there
- help us to recognise you as a unique visitor (by using an ID number) when you return to our website
- allow us to tailor content to match your preferences. This also prevents you from having to Log In on every visit
- allow us to provide personalized advertising to you
- cannot be read by a website other than the one that sent the cookie.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below.
You can also find more information on managing cookies, including how to remove them from your browser permanently at All About Cookies - Manage Cookies.
|
Cookie |
Name |
Purpose |
Expiry |
|
Adobe |
s_fid |
Adobe Marketing Fallback Visitor ID: This cookie identifies a unique visitor if the s_vi cookie is unavailable due to 3rd party cookie restrictions. |
5 Years |
|
Adobe |
s_XXXXXXX |
Adobe Marketing: These cookie enables us to estimate our audience size and usage pattern. |
3 Years |
|
Adobe |
s_cc |
Adobe Marketing: This analytical cookie stores whether cookies are enabled or not. |
Session |
|
Adobe |
s_fuid |
Adobe Marketing: This targeting cookie enables user targeting to deliver more relevant ads. |
2 Years |
|
Adobe |
s_sq |
Adobe Marketing: This targeting cookie identifies the previous link clinked by user. |
Session |
|
Adobe |
s_vi |
Adobe Marketing Visitor ID: This targeting and analytics cookie holds the unique user visitor id |
2 Years |
|
Akamai |
RT |
Mpulse Session: This performance cookie enables us to track session performance information. |
1 Week |
|
Akamai |
akacd_pr_fanatics_split |
Phased Release Fanatics Split: This cookie enables us to migrate traffic from on-premise to cloud servers and identify the platform a user’s request should be sent. |
1 Year |
|
Akamai |
akacd_PR_iris_assets |
Phased Release Iris Asset: This cookie enables us to identify the service location for user's request. |
1 Year |
|
Amazon Web Services |
AWSALB |
Amazon Web Services Application Load Balancer: This functionality cookie set by AWS enables the user's requests continue to go to the same servers during a session. |
1 Week |
|
Amazon Web Services |
AWSALBCORS |
Amazon Web Services Application Load Balancer: This functionality cookie set by AWS enables the user's requests continue to go to the same servers during a session. Functionally the same as AWSALB but necessary because of changes from Chrome 80 onward. |
1 Week |
|
Array |
wsorn |
Order Status: This analytical cookie enables view of user's order status when returning to site after placement of order. |
10 Days |
|
Barclays |
bps |
Barclays Promos Status: This cookie helps in identifying whether a user is eligible to view the Barclay's Card Promo. It holds information like whether the promo should be seen to the user, session ID when the last time promo was shown to the user and the date when it was shown. |
Forever |
|
Bing |
_uetsid |
Bing Marketing: These cookies enable us to estimate our audience size and usage pattern. |
1 Day |
|
MUID |
400 Days |
||
|
MUIDB |
400 Days |
||
|
Doubleclick |
IDE |
This cookie is essential for our site to store information about your preferences, and so allow us to customise our site and to provide you with offers that are targeted at your individual interests. |
400 Days |
|
|
fr |
This cookie enables us to estimate our audience size and usage pattern. |
3 Months |
|
|
_fbp |
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
90 days |
|
Foresee |
_4c_ |
The information collected in the ForeSee cookies is used to provide segmentation information and also help provide the best user experience |
2 Years |
|
|
__utma |
These cookies enable us to estimate our audience size and usage pattern. |
6 Hours |
|
__utmb |
1 Day |
||
|
__utmc |
Session |
||
|
__utmt |
1 Day |
||
|
__utmz |
6 Months |
||
|
_ga |
2 Years |
||
|
_gid |
2 Days |
||
|
/_gat/_ UA-XXXXXXX-X |
1 Day |
||
|
|
_gads |
Google Ads: This targeting cookie is used to measure Google ad interaction by the user. |
1 Year |
|
Hotjar |
_hjid |
This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. |
1 Year |
|
Monetate |
Monetate_Data_XXX |
This cookie enables us to estimate our audience size and usage pattern. |
Session |
|
ROKT |
RoktRecogniser |
This cookie allows us to store information about your preferences, allowing us to personalise our site and offer you targeted offers based on your personal interests. |
365 Days |
|
Shoprunner |
sr_token |
ShopRunner Token: This functionality cookie maintains the user's logged in presence with ShopRunner and allows the user to complete checkout with ShopRunner 2-day shipping. |
Session |
|
Fanatics |
_s |
Site domain: This cookie identifies the site domain name. It's used to trace any errors correlated with a given domain. |
Forever |
|
Fanatics |
ac |
Admin Currency: This cookie holds the site's admin currency and is the fallback if no preferred currency is selected. |
1 year |
|
Fanatics |
ak |
Account Key: This cookie is a unique ID for each user's account and is essential to look up a user's profile and other information. |
Forever |
|
Fanatics |
civ |
Current Iris Version: This cookie identifies the code release build number. It's used to trace any errors correlated with a given release. |
Forever |
|
Fanatics |
cqe |
Current Qualified Experiments: This cookie identifies the experiments and experiment variations a user is in and allows us to run A/B experiments to improve our user experience. |
1 year |
|
Fanatics |
cqh |
Track Exposed Experiment: This cookie holds and tracks which experiment the user was exposed to. |
Forever |
|
Fanatics |
fe |
Forced Experiment: This cookie holds the value of the experiment which has been enforced. It helps in experiencing any particular experiment on the site. |
1 year |
|
Fanatics |
ist |
Internal Session Tracker: This cookie tracks if the user's session is still active. |
30 minutes |
|
Fanatics |
mc |
Multi-Currency: This cookie defines whether the site has multi-currency enabled or not. This is used to fetch the Forex Generation Id to support multi-currency on the site. |
1 year |
|
Fanatics |
mktck |
Marketing Consent Cookies: This cookie holds whether the user has consented to the use of marketing cookies. |
Forever |
|
Fanatics |
priv |
Privacy Preferences: This cookie holds information necessary for determining the user's privacy preferences like whether the user has selected to share their data with third parties. |
Forever |
|
Fanatics |
pu |
Popup: This cookie tells us whether our coupon popup has been shown to the user. If it has, we won't show it again for that session |
24 hours |
|
Fanatics |
s_loc |
Site Locale: This cookie holds the site locale information. It is used to identify the associated languages available for a specific site. |
1 year |
|
Fanatics |
sa |
Session Attribute: This strictly necessary cookie enables us to process a guest user checkout and maintains user session information. |
30 minutes |
|
Fanatics |
st |
Site ID: This cookie holds the current site ID for the specific site. |
Forever |
|
Fanatics |
thku |
Thank You Order Confirmation: This cookie holds the information necessary to display the Thank you page to the user. It holds information like the order ID , shipping address zip code and email address for the order just placed. |
2 minutes |
|
Fanatics |
u_loc |
User Locale: This cookie holds the user's preferred locale information. It is used to identify the associated languages available for a specific site for specific user. |
1 year |
|
Fanatics |
uc |
User Currency: This cookie holds the user's preferred currency and is used to display the currency of products in an order. |
1 year |
|
Fanatics |
va |
Visitor attributes: This cookie helps us personalize content for the user, greeting the user by name, and displaying the user's region, currency, number of products in cart, cart subtotal, whether the user is enrolled in the loyalty program, and their available FanCash (loyalty rewards). |
1 year |
|
Fanatics |
vid |
Visitor Id: This cookie is a unique ID for each visitor and is essential to look up a user's cart. This cookie is not shared between browsers, or different sites on the Fanatics platform. |
1 year |
|
Fanatics |
vrc |
Visitor Request Correlation ID: This cookie is a random 10-digit identifier that changes for every request the user makes. It's used to trace any errors with a given request. |
Forever |
|
Fanatics |
cid |
Coupon ID: This cookie holds the coupon code pulled from query param cid. This has been used to auto-apply a coupon when a user goes to the cart page. Sign up and Save and traffic coming from PLAs have used this feature. |
Session |
|
Fanatics |
csl |
Continue Shopping Link: This cookie helps us return the user to the correct page when they click the Continue Shopping link on the Cart page. |
Forever |
|
Fanatics |
ei |
Exit Intent Shown: This cookie holds whether or not an exit intent modal has been shown to the user when he attempts to exit the page. |
2 years |
|
Fanatics |
es |
Enrolment Status: This cookie holds the enrolment status of the user account. It tracks the user's loyalty and whether the FanCash is linked or not. |
30 minutes |
|
Fanatics |
fh |
FanCash Holder Status: This cookie tracks if the user is a known FanCash Rewards card holder. |
30 minutes |
|
Fanatics |
wismo |
Wismo: This cookie holds the user's orders reference numbers which are used to track the order status. |
15 days |
|
Fanatics |
ct |
Cookie Tracking: This cookie holds the first party cookie tracking. It is useful for Blade and shareASaleData pixel. |
30 days |
|
Fanatics |
eci |
Event Correlation: This analytical cookie is a random identifier used to track unique events as the user navigates the site. This data helps us better understand how users interact with the site and allows us to improve the site experience. |
Forever |
|
Connexity |
Connexity |
This enables the Affiliate PLA program. |
30 Days |
|
Criteo |
Criteo |
This enables retargeting, sponsored listings in SRP ranking, and sale from sponsored listing. |
13 Months |
|
|
|
This enables sale from sponsored listing. |
1 Year |
|
Tap Joy |
Tap Joy |
This enables prospecting ads, pay on commission. |
Session |
|
twitter.com domain |
Syndication_guest_id |
These pixels read Twitter cookies and allow us and Twitter to recognize when you come to our website and make a purchase after clicking on our advertisement on Twitter networks.
They also allow us and Twitter to include you in custom audience, so we can provide more relevant ads, next time a Fanatics ad is shown to you on their networks.
Data collected will also be used programmatically within algorithms on Twitter to improve prediction, optimisation, and modelling efforts, which will allow us to improve the two functions above in the future. |
9 months |
|
Personalization_id |
1 year 10 months |
||
|
Guest_id |
1 year 10 months |
||
|
Ads_prefs |
4 years 10 months |
||
|
Auth_token |
4 years 10 months |
||
|
Twid |
1 year |
||
|
Lang |
Session |
||
|
Ct0 |
5 years |
||
|
.t.co domain |
Muc |
1 year 10 months |
For more information on what cookies are stored on your browser and how to remove or modify those cookies, please click here.