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To ensure security, prevent fraud and debug vendors can: Ensure data are securely transmitted Detect and prevent malicious, fraudulent, invalid, or illegal activity. Ensure correct and efficient operation of systems and processes, including to monitor and enhance the performance of systems and processes engaged in permitted purposes. Vendors cannot: Conduct any other data processing operation allowed under a different purpose under this purpose
To deliver information and respond to technical requests vendors can: Use a user’s IP address to deliver an ad over the internet Respond to a user’s interaction with an ad by sending the user to a landing page Use a user’s IP address to deliver content over the internet Respond to a user’s interaction with content by sending the user to a landing page Use information about the device type and capabilities for delivering ads or content, for example, to deliver the right size ad creative or video file in a format supported by the device Vendors cannot: Conduct any other data processing operation allowed under a different purpose under this purpose.