Fanatics International Cookie Policy
To manage the cookies used by Fanatics, please visit our cookie management page.
Our website uses cookies, pixels, and other tracking technologies to distinguish you from other users of our website. This helps us and our partners (including, for example, advertising networks and providers of external services like web traffic analysis services) (“we”, “us”) to provide you with a good experience when you browse our website and also allows us to improve our site, including by measuring the site usage, provide personalised shopping experience, and deliver personalised advertising from us and our partners.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. It allows us to recognise your computer upon entering our site, even if you are not logged into the site. When you visit our site, you can surf anonymously and access important information without revealing your identity by changing your browser settings. However, in order to provide better service, provide personalised shopping experience and advertising that is relevant for you, we may use cookies to track your visit. If you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
Pixels (also known as pixels tags or clear GIFs) are transparent graphic images placed on a website. We typically use pixels in combination with cookies to measure the actions of our website visitors. For example, we may use pixels to track how many of our users are visiting our website because they clicked on our advertisement on one of our partner’s websites (and whether such visit let to a purchase). This is to allow us to attribute such successful conversion to our advertising partners. We may also use pixels to create a custom audience together with our advertising partners, so we can provide targeted ads on their networks.
For ease of reference, we will call all tracking technologies ‘cookies’ going forward.
There are two main types of cookies
Session Cookies:
- are temporary cookies
- remain in the cookie file of your browser until you leave the site
- allow you to carry information across pages of our site and avoid having to re-enter information
- allow you to access stored information within the registration process
- allow you to apply discounts depending on where and how you entered the site
- cannot be read by a website other than the one that sent the cookie
Persistent cookies:
- remain in the cookie file of your browser for much longer – the length of time will depend on the lifetime of the specific cookie
- allow you to maintain a shopping basket – i.e., if you leave the site and come back later, items saved in your basket will still be there
- help us to recognise you as a unique visitor (by using an ID number) when you return to our website
- allow us to tailor content to match your preferences. This also prevents you from having to Log In on every visit
· allow us to provide personalized advertising to you
· cannot be read by a website other than the one that sent the cookie.
We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use an electronic basket or make use of e-billing services.
- Analytical/Performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you (including by saving information which you may have populated into a form, without submitting), greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting Cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below.
You can also find more information on managing cookies, including how to remove them from your browser permanently at All About Cookies - Manage Cookies.
Strictly Necessary Cookies:
To manage the cookies used by Fanatics please visit our cookie management page.
|
Cookie |
Name |
Purpose |
Expiry |
|
Akamai |
akacd_pr_fanatics_split |
Phased Release Fanatics Split: This cookie enables us to migrate traffic from on-premise to cloud servers and identify the platform a user’s request should be sent. |
1 year |
|
Akamai |
akacd_PR_iris_assets |
Phased Release Iris Asset: This cookie enables us to identify the service location for user's request. |
1 year |
|
Akamai |
RT |
Mpulse Session: This performance cookie enables us to track session performance information. |
1 week |
|
Amazon Web Services |
AWSALB |
Amazon Web Services Application Load Balancer: This functionality cookie set by AWS enables the user's requests continue to go to the same servers during a session. |
1 week |
|
Amazon Web Services |
AWSALBCORS |
Amazon Web Services Application Load Balancer: This functionality cookie set by AWS enables the user's requests continue to go to the same servers during a session. Functionally the same as AWSALB but necessary because of changes from Chrome 80 onward. |
1 week |
|
Fanatics |
_s |
Site domain: This cookie identifies the site domain name. It's used to trace any errors correlated with a given domain. |
1 year |
|
Fanatics |
ac |
Admin Currency: This cookie holds the site's admin currency and is the fallback if no preferred currency is selected. |
1 year |
|
Fanatics |
ak |
Account Key: This cookie is a unique ID for each user's account and is essential to look up a user's profile and other information. |
1 year |
|
Fanatics |
cid |
Coupon ID: This cookie holds the coupon code pulled from query param cid. This has been used to auto-apply a coupon when a user goes to the cart page. Sign up and Save and traffic coming from PLAs have used this feature. |
Session |
|
Fanatics |
civ |
Current Iris Version: This cookie identifies the code release build number. It's used to trace any errors correlated with a given release. |
1 year |
|
Fanatics |
cqe |
Current Qualified Experiments: This cookie identifies the experiments and experiment variations a user is in and allows us to run A/B experiments to improve our user experience. |
1 year |
|
Fanatics |
cqh |
Track Exposed Experiment: This cookie holds and tracks which experiment the user was exposed to. |
1 year |
|
Fanatics |
csl |
Continue Shopping Link: This cookie helps us return the user to the correct page when they click the Continue Shopping link on the Cart page. |
1 year |
|
Fanatics |
es |
Enrolment Status: This cookie holds the enrolment status of the user account. It tracks the user's loyalty and whether the FanCash is linked or not. |
30 minutes |
|
Fanatics |
fe |
Forced Experiment: This cookie holds the value of the experiment which has been enforced. It helps in experiencing any particular experiment on the site. |
1 year |
|
Fanatics |
ist |
Internal Session Tracker: This cookie tracks if the user's session is still active. |
30 minutes |
|
Fanatics |
mc |
Multi-Currency: This cookie defines whether the site has multi-currency enabled or not. This is used to fetch the Forex Generation Id to support multi-currency on the site. |
1 year |
|
Fanatics |
mktck |
Marketing Consent Cookies: This cookie holds whether the user has consented to the use of marketing cookies. |
1 year |
|
Fanatics |
priv |
Privacy Preferences: This cookie holds information necessary for determining the user's privacy preferences like whether the user has selected to share their data with third parties. |
1 year |
|
Fanatics |
pu |
Popup: This cookie tells us whether our coupon popup has been shown to the user. If it has, we won't show it again for that session |
24 hours |
|
Fanatics |
s_loc |
Site Locale: This cookie holds the site locale information. It is used to identify the associated languages available for a specific site. |
1 year |
|
Fanatics |
sa |
Session Attribute: This strictly necessary cookie enables us to process a guest user checkout and maintains user session information. |
30 minutes |
|
Fanatics |
st |
Site ID: This cookie holds the current site ID for the specific site. |
1 year |
|
Fanatics |
thku |
Thank You Order Confirmation: This cookie holds the information necessary to display the Thank you page to the user. It holds information like the order ID, shipping address zip code and email address for the order just placed. |
2 minutes |
|
Fanatics |
u_loc |
User Locale: This cookie holds the user's preferred locale information. It is used to identify the associated languages available for a specific site for specific user. |
1 year |
|
Fanatics |
uc |
User Currency: This cookie holds the user's preferred currency and is used to display the currency of products in an order. |
1 year |
|
Fanatics |
vid |
Visitor Id: This cookie is a unique ID for each visitor and is essential to look up a user's cart. This cookie is not shared between browsers, or different sites on the Fanatics platform. |
1 year |
|
Fanatics |
vrc |
Visitor Request Correlation ID: This cookie is a random 10-digit identifier that changes for every request the user makes. It's used to trace any errors with a given request. |
1 year |
Analytical/Performance Cookies: To manage the cookies used by Fanatics please visit
our cookie
management page. Cookie Name Purpose Expiry Adobe s_fid Adobe Marketing
Fallback Visitor ID: This cookie identifies a unique visitor if the s_vi
cookie is unavailable due to 3rd party cookie restrictions. 5 years Adobe s_vi Adobe Marketing Visitor
ID: This targeting and analytics cookie holds the unique user visitor id 2 years Adobe s_XXXXXXX Adobe Marketing: These
cookie enables us to estimate our audience size and usage pattern. 3 years Bing _uetsid Bing Marketing: These
cookies enable us to estimate our audience size and usage pattern. 1 day Bing MUID 400 days Bing MUIDB 400 days Fanatics eci Event Correlation: This
analytical cookie is a random identifier used to track unique events as the
user navigates the site. This data helps us better understand how users
interact with the site and allows us to improve the site experience. Forever Foresee _4c_ The information
collected in the ForeSee cookies is used to provide segmentation information
and also help provide the best user experience 2 years Google __utma These cookies enable us
to estimate our audience size and usage pattern. 6 hours Google __utmb 1 day Google __utmc Session Google __utmt 1 day Google __utmz 6 months Google _ga 2 years Google _gid 2 days Google /_gat/_ UA-XXXXXXX-X 1 day Hotjar _hjid This cookie is set when
the customer first lands on a page with the Hotjar script. It is used to persist
the random user ID, unique to that site on the browser. 1 year Monetate Monetate_Data_XXX This cookie enables us
to estimate our audience size and usage pattern. Session Functionality Cookies: To manage the cookies used by Fanatics
please visit our cookie
management page. Cookie Name Purpose Expiry Adobe s_cc Adobe Marketing: This
analytical cookie stores whether cookies are enabled or not. Session Array wsorn Order Status: This
analytical cookie enables view of user's order status when returning to site
after placement of order. 10 days Doubleclick IDE This cookie is
essential for our site to store information about your preferences, and so
allow us to customise our site and to provide you with offers that are targeted
at your individual interests. 400 days Fanatics ei Exit Intent Shown: This
cookie holds whether or not an exit intent modal has been shown to the user
when he attempts to exit the page. 2 years Fanatics fh FanCash Holder Status:
This cookie tracks if the user is a known FanCash Rewards card holder. 30 minutes Fanatics va Visitor attributes:
This cookie helps us personalize content for the user, greeting the user by
name, and displaying the user's region, currency, number of products in cart,
cart subtotal, whether the user is enrolled in the loyalty program, and their
available FanCash (loyalty rewards). 1 year Fanatics wismo Wismo: This cookie
holds the user's orders reference numbers which are used to track the order
status. 15 days ROKT RoktRecogniser This cookie allows us
to store information about your preferences, allowing us to personalise our
site and offer you targeted offers based on your personal interests. 365 days Shoprunner sr_token ShopRunner Token: This
functionality cookie maintains the user's logged in presence with ShopRunner
and allows the user to complete checkout with ShopRunner 2-day shipping. Session Targeting Cookies: To manage the cookies used by Fanatics
please visit our cookie
management page. Cookie Name Purpose Expiry Adobe s_fuid Adobe Marketing: This
targeting cookie enables user targeting to deliver more relevant ads. 2 years Adobe s_sq Adobe Marketing: This
targeting cookie identifies the previous link clinked by user. Session Adobe s_vi Adobe Marketing Visitor
ID: This targeting and analytics cookie holds the unique user visitor id 2 years Barclays bps Barclays Promos Status:
This cookie helps in identifying whether a user is eligible to view the
Barclay's Card Promo. It holds information like whether the promo should be
seen to the user, session ID when the last time promo was shown to the user
and the date when it was shown. Forever Connexity Connexity This enables the
Affiliate PLA program. 30 days Criteo Criteo This enables
retargeting, sponsored listings in SRP ranking, and sale from sponsored
listing. 13 months Doubleclick IDE This cookie is
essential for our site to store information about your preferences, and so
allow us to customise our site and to provide you with offers that are
targeted at your individual interests. 400 days Facebook fr This cookie enables us
to estimate our audience size and usage pattern. 3 months Facebook _fbp Used by Facebook to
deliver a series of advertisement products such as real time bidding from
third party advertisers. 90 days Fanatics ct Cookie Tracking: This
cookie holds the first party cookie tracking. It is useful for Blade and
shareASaleData pixel. 30 days Google _gads Google Ads: This
targeting cookie is used to measure Google ad interaction by the user. 1 year Pinterest Pinterest This enables sale from
sponsored listing. 1 year ROKT RoktRecogniser This cookie allows us
to store information about your preferences, allowing us to personalise our
site and offer you targeted offers based on your personal interests. 365 days Tap Joy Tap Joy This
enables prospecting ads, pay on commission. Session TikTok TikTok This cookie
enables us to target TikTok engagement/ads and estimate audience
size. Session Twitter twitter.com
domain Syndication_guest_id These pixels
read Twitter cookies and allow us and Twitter to recognize when you come to
our website and make a purchase after clicking on our advertisement on
Twitter networks. They also
allow us and Twitter to include you in custom audience, so we can provide
more relevant ads, next time a Fanatics ad is shown to you on their networks. Data
collected will also be used programmatically within algorithms on Twitter to
improve prediction, optimisation, and modelling efforts, which will allow us
to improve the two functions above in the future. 9 months Personalization_id 1 year 10 months Guest_id 1 year 10 months Ads_prefs 4 years 10 months Auth_token 4 years 10 months Twid 1 year Lang Session Ct0 5 years Twitter .t.co domain Muc 1 year 10
months Please note that third parties (including, for
example, advertising networks and providers of external services like web
traffic analysis services) may also use cookies, over which we have no control.
These cookies are likely to be analytical/performance cookies or targeting
cookies. For more
information on what cookies are stored on your browser and how to remove or
modify those cookies, please click
here.