Looking back at ... The 1966 World Cup is a 'Cognitive Book' that everyone can enjoy and is suitable for people living with dementia or other cognitive difficulties. It can be enjoyed alone, or with others, and includes a supporters' guide for the family, friends or carers of people with dementia. Looking back at … The 1966 World Cup is written by Matt Singleton and illustrated by Samuel Larn. The book includes a free audio download, read by Clive Tyldesley, and has a foreword written by Sir Geoff Hurst. Cognitive Books contributes 5% of all their sales to support the Alzheimer's Society and Cognitive Books aims to increase this contribution over time.